WilliamChilds
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creativity column

Innovators don't ask for permission.

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There are people in this world whose extraordinary talent capture the world's attention. They force us to alter our perspectives through their unwillingness to accept the status quo. They are innovators and agents of change that refused to accept mediocrity. Through their passion and their work, we can experience their genius.

Frank Lloyd Wright, hands down, the world's greatest architect. What set Frank Lloyd Wright apart from his contemporaries was that he brought American architecture to the forefront. Nature influenced his visionary designs, and he emphasized craftsmanship while making design accessible to all. During World War II, when most of the building construction slowed down, Wright began designing the Usonian houses, affordable housing that would revolutionize the American concept of domestic architecture. "Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union." Wright said. Some of his more famous projects include Taliesin, The Francis C. Robie House, Fallingwater, The Guggenheim in NYC, The Imperial Hotel in Tokyo and The Johnson Wax Building. Each one unique in their way and groundbreaking on every level.

Lee Clow, considered to be the advertising industry's gentleman Godfather, and current chairman and global director of TBWA\Worldwide. He's worked on some of the most iconic brands in the last 40 years, and he's still going strong. His Apple Computer ‘1984' TV spot is considered by industry experts as the best ad ever created. The commercial introduced to the world to the MacIntosh computer. It was groundbreaking at the time because it never showed anyone using the actual product. Lee continues to find the business fun and challenging. He believes we are at the beginning of the most exciting time the "advertising" business has ever seen. While lots of people are talking about the challenge of the multi-media future, he believes it is the biggest opportunity for creative minds since the first creative revolution of the 1960s.

Dale Chihuly, considered by many to be the world's premier glass artist. Chihuly has led the development of glass as a fine art. While he has exhibited in groundbreaking work all over the world, he currently has work on display at the New York Botanical Garden in The Bronx, New York. His unique approaches to techniques in glass blowing changed the field. When asked why he chose glass as his medium of choice, he said this, "There are only a few translucent materials on the planet that light can go through. I have always been attracted to the way light passes through glass.” Chihuly came on the glassblowing scene in 1971 and smashed every rule he encountered.

I chose these three individuals because of their persistence and determination to no let society grind them down and beat them into conformity. Everyone can be part of the crowd. It takes courage and guts to stand apart from it. These trailblazers not only carved their path, but they also left markers for the rest of us to follow. Inspiration is everywhere; I found mine in a genius architect, a passionate creative director and an avant-garde, one-eyed glassblower. 

William ChildsComment