WilliamChilds

resume

                                                                                                                          


Trifecta Technologies, Allentown, PA April 2015 - December 2017 - Director of Marketing & Communications

Established corporate marketing strategy and directed overall creative process to support and heighten brand identity for Trifecta, a leader in the digital transformation space. Accountable for strategy, budgets, and execution of all creative deliverables including print, website, social media, and online campaigns.                                                                                           

  • Led marketing team including a Visual Designer, Sr. Marketing Coordinator, & Sr. Communications Coordinator

  • Exceeded industry average for email blasts and newsletters averaging 26.96% open rate & 15.71% click-to-open rate

  • Collaborated with account executives and developed and instituted email drip campaigns, newsletters

    blog posts, case studies, whitepapers, and sales collateral for client presentations

  • Gold ADDY Award 2016 – ‘Extinct Business’ Social Media Campaign

  • Increased web site page views by 22% in 30 days by leading redevelopment and launch of new site

  • Improved social media engagement across all channels: Instagram +150% YOY, Twitter page visits

    +94% and impressions +22% (30-day period), LinkedIn reach +115% and engagement +122%  (30-day

    period), Facebook page likes +50% and reach +83% (30-day period)


The Morning Call / Media Arts Group, Allentown, PA September 2007 - April 2015 - Creative Director

  • Strategized with publisher and editorial leaders on creation, development, and production of promotion for The Morning Call brand and its high standard of journalistic integrity.

  • Launched Media Arts Group, an in-house agency and groundbreaking industry concept that increased revenue by offering agency services to clients extending beyond Morning Call advertisers

  • Led and mentored a 15-person team including designers, photographers, copywriters

  • Developed Indulge Magazine - Conceptualized cover ideas, coordinated and art directed cover shoots,

    and approved all page layouts and editorial spreads

  • Spearheaded launch of weekly print publication, Go Guide Street, aimed at the 21- to 35-year-old

    entertainment demographic; developed cover ideas, coordinated photo shoots and art directed publication

  • One Silver & 2 Gold ADDY Awards for creative direction, including Judge’s Choice for design of  ‘Olympic Coffee Rings

  • Eight 1st Place PNA Awards and one Best of Show for Creative Direction - Pennsylvania Newspaper Association

  • 14  1st Place IAMA Awards – Creative Direction on winning entries at the Interstate Advertising Manager’s Association newspaper design competition

  • Recognized with Morning Call Leadership Award (2015) for creative leadership of launch of new Morning Call website

  • Creative lead on memorable campaigns including ‘Write Exposing Wrong’ watchdog reporting, ‘Use it for Life’ inspired by people profiled in the newspaper, and the ‘Awaken Your World’ campaign of 2018

  • Inspired a culture of collaboration through weekly departmental creative sessions to brainstorm new ideas                                                                                                                                                                                                     

       


RM2/Forge Marketing Communications, Emmaus, PA October 2001 - September 2007 - Vice President & Creative Director                                                                              

Ownership of final creative product of the agency. Managed portfolio of 60 B2C clients with budgets up to $10 million.

  • One Gold ADDY and one Best of Show 2005 – Creative Direction/copywriting for Plantique ‘Music is in Their Nature’ and creative direction for Pearly Baker’s Ale House :60 radio, “Good for What Ales You’

  • Increased revenue by over $3.5 million in two years by setting creative standards and directing teams in the development, design and production of sales-driving, brand-extending and cross-channel campaigns including print, television, and radio ads, product launches, brochures, advertorials, websites, banner ads, billboards, logos, product packaging and more

  •  Helped launch agency from 1 client to 60 clients within a two-year period; grew staff from 2 to 18 in one year

  •  Provided creative leadership for the print and video departments

  •  Met regularly with clients to understand their vision, brainstorm ideas, and develop marketing plans

ADDITIONAL EXPERIENCE

Art Director, Adams Outdoor Advertising, Bethlehem, PA – Grew revenue from $9.5 million to $12 million in two years by developing and designing high impact outdoor designs for Lehigh Valley clients.

Account Executive, The Morning Call, Allentown, PA —Began as a graphic designer in early career and was promoted to AE in this first stint with the publication. Accountable for sales of a specialized insert product.

EDUCATION

Lehigh Career & Technical Institute (Commercial Art)
The Barnstone Studios (Classical Drawing I & II, Figure Drawing, Color Theory)

AFFILIATIONS & VOLUNTEER EXPERIENCE

Greater Lehigh Valley Advertising Club, Immediate Past-President, Emeritus. 15-year Ad Club board member Lehigh Career & Technical Institute, Chair, Advisory Committee for the Advertising Design Program

Inducted into Vocational Technical Hall of Fame for 20+ years of service to LCTI

Northampton Community College, Advisory Committee for the Graphic Arts Program
Pennsylvania Student Press Association - Student Journalism Competition, Penn State Lehigh Valley – Keynote Speaker